The dark side of marketing: introduction to the special issue

被引：10
|
作者：
Daunt, Kate L. [1 ]
Greer, Dominique A. [2 ]
机构：
[1] Cardiff Univ, Cardiff Business Sch, Cardiff, S Glam, Wales
[2] Queensland Univ Technol, Brisbane, Qld, Australia
来源：
JOURNAL OF MARKETING MANAGEMENT | 2017年 / 33卷 / 15-16期
关键词：
ANTECEDENTS;
D O I：
10.1080/0267257X.2017.1382188
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1231 / 1235
页数：5
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