Self-concept and need for social approval in bulimia

The present work concerns the relation between the need for social approval (assessed as social desirability) and bulimia with respect to gender-differences. Since bulimia is mainly a female issue, a relationship was predicted between the development of bulimia and the internalization of a socially desired feminine sex-stereotype with respect to the self-concept. The need for approval was assessed for male subjects, female subjects not suffering from eating-disorders, and female bulimic subjects. The results show that bulimic women have significant higher self-ratings concerning the need for approval. Without neglecting multicausal explications, the results suggest that social desirability as an expression of social approval should receive more attention as a facilitating factor in the development of bulimia.