Determinants of consumer trust in e-commerce: An empirical study

被引：0

作者：

Du, Bei ^{[1
]}

Paynter, John ^{[1
]}

Everett, Andre M. ^{[1
]}

机构：

[1] Univ Auckland, Dept Informat Syst & Operat Management, Auckland 1, New Zealand

来源：

PROCEEDINGS OF THE SIXTH INTERNATIONAL CONFERENCE ON INFORMATION AND MANAGEMENT SCIENCES | 2007年 / 6卷

关键词：

trust; Internet; e-commerce; consumers;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Organisations and even countries are banking on e-Commerce to bolster sales and satisfaction in the face of rising competition that is increasingly international in nature. The factors behind consumer trust in e-commerce web sites are tested by surveying a sample of potential online consumers in New Zealand, utilizing a web-based survey system. The results identify a specific set of characteristics of websites that enhance consumer trust in e-commerce sites.

引用

页码：89 / 93

页数：5

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