Compulsive buying in China: Measurement, prevalence, and online drivers

被引：66

作者：

He, Heping ^{[1
]}

Kukar-Kinney, Monika ^{[2
]}

Ridgway, Nancy M. ^{[2
]}

机构：

[1] Shenzhen Univ, Coll Management, 3688 Nanhai Ave, Shenzhen 518060, Guangdong, Peoples R China

[2] Univ Richmond, Robins Sch Business, Richmond, VA 23173 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2018年 / 91卷

基金：

中国国家自然科学基金;

关键词：

China; Compulsive buying; Face; Online buying motivation; Scale validity; RCBS; CONSUMPTION; MATERIALISM; CONSUMERS; BEHAVIOR; CONSCIOUSNESS; VALUES; SCALE; FACE; UTILITARIAN; VALIDATION;

D O I：

10.1016/j.jbusres.2018.05.023

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research establishes the validity and reliability of the Richmond Compulsive Buying Scale in the Chinese consumer market. Using two different Chinese samples, the scale is able to identify compulsive buyers in China. The prevalence of compulsive buyers in China is found to be 10.4% in a student sample and 29.1% in a general population. In addition to identifying compulsive buyers, six compulsive buyers' motivations to buy online are identified: immediate positive feelings, avoiding social interaction, buying anytime/anywhere, daydreaming, observed buying, and emotional response to receiving online purchases. The Chinese concept of face consciousness (mianzi) can be used to explain the high prevalence of compulsive buying among online buyers in China.

引用

页码：28 / 39

页数：12

共 70 条

[41] Materialism and consumer ethics: An exploratory study [J].

Muncy, JA ;

Eastman, JK .

JOURNAL OF BUSINESS ETHICS, 1998, 17 (02) :137-145

[42] COMPULSIVE BUYING - A PHENOMENOLOGICAL EXPLORATION [J].

OGUINN, TC ;

FABER, RJ .

JOURNAL OF CONSUMER RESEARCH, 1989, 16 (02) :147-157

[43] The effects of utilitarian and hedonic online shopping value on consumer preference and intentions [J].

Overby, Jeffrey W. ;

Lee, Eun-Ju .

JOURNAL OF BUSINESS RESEARCH, 2006, 59 (10-11) :1160-1166

[44] Materialism and conspicuous consumption in China: a cross-cultural examination [J].

Podoshen, Jeffrey S. ;

Li, Lu ;

Zhang, Junfeng .

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2011, 35 (01) :17-25

[45] Sources of Method Bias in Social Science Research and Recommendations on How to Control It [J].

Podsakoff, Philip M. ;

MacKenzie, Scott B. ;

Podsakoff, Nathan P. .

ANNUAL REVIEW OF PSYCHOLOGY, VOL 63, 2012, 63 :539-569

[46] Common method biases in behavioral research: A critical review of the literature and recommended remedies [J].

Podsakoff, PM ;

MacKenzie, SB ;

Lee, JY ;

Podsakoff, NP .

JOURNAL OF APPLIED PSYCHOLOGY, 2003, 88 (05) :879-903

[47] Face A Chinese concept in a global sociology [J].

Qi, Xiaoying .

JOURNAL OF SOCIOLOGY, 2011, 47 (03) :279-295

[48] The material values scale: Measurement properties and development of a short form [J].

Richins, ML .

JOURNAL OF CONSUMER RESEARCH, 2004, 31 (01) :209-219

[49] An Expanded Conceptualization and a New Measure of Compulsive Buying [J].

Ridgway, Nancy M. ;

Kukar-Kinney, Monika ;

Monroe, Kent B. .

JOURNAL OF CONSUMER RESEARCH, 2008, 35 (04) :622-639

[50]

Roberts J., 2000, The Marketing Management Journal, P76

← 1 2 3 4 5 6 7 →