CLEAR IDEAS: Can Idea Implementation Training Enhance the Development of New Ideas Beyond Idea Generation Training?

We evaluated an individually focused version of the CLEAR IDEAS framework for innovation training. One hundred fifty online participants were randomly assigned to either an idea generation training (IDEAS), idea generation plus idea implementation training (CLEAR IDEAS), or a control group. Post-test ratings of the quality of ideas produced and pre- and post-test measures of creative self-efficacy, general self-efficacy, and motivation to innovate were gathered. Evaluation of the generated solutions by judges blind to the condition showed that the idea generation plus implementation training group and the idea generation-only group produced ideas that were more novel, practical, and easier to implement, and had higher potential effectiveness than the control group. Ideas produced by the idea generation plus implementation group also had higher potential effectiveness than the idea generation-only group.