ETHICAL IMPLICATIONS OF THE APPLICATION OF TECHNOLOGY IN THE DIGITAL HEALTH SECTOR. SPECIAL REFERENCE TO THE PROTECTION OF PERSONAL DATA IN BIG DATA, ARTIFICIAL INTELLIGENCE, IoT AND BLOCKCHAIN

Business models, including in the digital health sector, are exploiting new forms of mass collection, instant transmission, combination and re-use of personal information for unintended purposes and with dubious and opaque privacy policies. The apparent desire to access as much information as possible in society makes individuals act compliant and accept privacy policies almost as a matter of course. In the digital age, compliance with the law is not enough; we need to consider the ethical dimension of data processing. But how can organizations behave in the creation of technology projects? The cases of PatientsLikeMe, Clearview or Meta (Fb) will show us problematic scenarios, full of challenges, where we will analyse requirements addressed to organizations and developers aimed at ethical-legal compliance in terms of privacy in the framework of health and technology.