Engineering, marketing teams, and management

被引：0

作者：

Colwell, B ^{[1
]}

机构：

[1] Intel Corp, Santa Clara, CA 95051 USA

来源：

COMPUTER | 2003年 / 36卷 / 09期

关键词：

D O I：

10.1109/MC.2003.1231184

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The need of a joint vision by engineers, managers and marketing people to develop a product is discussed. The engineers must believe that they can overcome technical hurdles while the marketing team must have the right vision of the market's needs. Management on the other hand must accept both the technical and marketing views to create a successful product.

引用

页码：5 / 7

页数：3