IMPROVING STORM SURGE RISK COMMUNICATION Stakeholder Perspectives

Storm surge associated with tropical and extratropical cyclones has a long history of causing death and destruction along our coastlines. With more than 123 million people living in coastal shoreline areas and much of the densely populated Atlantic and Gulf coastal areas less than 10 ft (similar to 3 m) above mean sea level, the threat has never been greater. In this article, we summarize and integrate the most intensive series of studies completed to date on communication of storm surge risk. These were primarily geographically focused stakeholder surveys for evaluating the storm surge communication perceptions and preferences of forecasters, broadcast meteorologists, public officials, and members of the public each a primary user group for storm surge forecasts. According to findings from seven surveys, each group strongly supports the National Weather Service (NWS) issuing watches and warnings for storm surge, whether associated with tropical cyclones (TC) or extratropical (ET) cyclones. We discuss results on public understanding of storm surge vulnerability, respondents' preferences for separate storm surge information products, and initial assessments of potential storm surge warning text and graphics. Findings from the research reported here are being used to support relevant NWS decisions, including a storm surge watch and warning product that has been approved for use on an experimental basis in 2015 and the National Hurricane Center (NHC) issuance of local surge inundations maps on an experimental basis in 2014.