Facebook discontinuance: discontinuance as a temporal settlement of the constant interplay between disturbance and coping

Despite the progress made in acceptance, implementation and usage research at both the individual and organizational levels of analysis, ICT failures and dropouts continue in various contexts. In addition, with respect to Facebook, and SNSs in general, we are also witnessing people deactivating their accounts, deciding not to use them or simply losing their interests in SNSs without doing anything consciously. The current study discusses how the Heideggerian perspective with regard to equipment or technology can help us to understand technology discontinuance. By employing the grounded theory, the study tries to find sources of disturbance which can lead to the phenomenon of Facebook discontinuance, skillful coping and the modes of deliberation which can capture how disturbances trigger reflective thought on technological practices. For this purpose, the study present a theory of Facebook discontinuance and explores its components which are identified as axial codes in the study. In addition, the meaning of discontinuance is discussed.