Stakeholder literature has acknowledged the need to complement the extant theory on stakeholder management by more dynamic perspectives. This article makes use of the recent terminology of stakewatcher and stakeseeker to illustrate the dynamic aspect of stakeholder theory transposed in the graphical representation of Freeman's stakeholder model. Presenting a few selected case studies, it applies the scheme on the concept of value responsibility chain; it exemplifies the role of stakeseekers in various forms of activism, from shareholders, NGOs and government, in the stakeholder mobilisation process. This article clarifies how stakewatchers and stakeseekers can profoundly affect stakeholder salience, especially in crises. The transposition and integration of the dynamic aspect of stakeholder theory into the graphical representation strengthen the forceful pedagogical value of the Freeman's stakeholder graphical model.
机构:
Minnan Normal Univ, Dept Tourism Management, Sch Business, Zhangzhou, Peoples R ChinaMinnan Normal Univ, Dept Tourism Management, Sch Business, Zhangzhou, Peoples R China
Li, Bin
Zhang, Tingting
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Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32816 USAMinnan Normal Univ, Dept Tourism Management, Sch Business, Zhangzhou, Peoples R China
Zhang, Tingting
Hua, Nan
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Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32816 USAMinnan Normal Univ, Dept Tourism Management, Sch Business, Zhangzhou, Peoples R China
Hua, Nan
Wang, Youcheng
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机构:
Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32816 USAMinnan Normal Univ, Dept Tourism Management, Sch Business, Zhangzhou, Peoples R China