The looming oil crisis, pollution, and climate change have pushed governments, corporations, and individuals to think of new policies, new objects/products and new manners to market them - usually under the label of "green economy" (or the shifting towards a sustainable economy). The changes that are on the way as a result of the envisaged "green revolution" need a broad vision that couples the economy of energetic techniques with the related socio-cultural economy that is induced by, and at the same time reciprocally influences, the mere technical transformations. Based on previous analysis of theories of socio-technological change and putting at its center the concept of subjectivation in social sciences, this article proposes a theoretical understanding of cultural shifts and their relationship with changes in the practices of production, transfer and use of energy. First part presents a schema of subjectivation in triangulation, that links the biological level with the material culture and with the representational realm of normativities in our society. It will be developed through the example of electric vehicle as metaphor of the energetic transition. Through this understanding, second part deals with the modeling of the three items as a processual energetic system by using the concepts of surplus and expenditure. Within this frame, we show how disruptions in one of the poles of this model influences the others and bring about changes in the entire Anthropo-Social level. Third part proposes possible types of emerging subjectivities and advances the idea of extending the realm of consciousness to the energetic transfers and their potentiality.
