Senior as a Challenge for Innovative Enterprises

被引：6

作者：

Barska, Anetta ^{[1
]}

Snihur, Janusz ^{[1
]}

机构：

[1] Univ Zielona Gora, Fac Econ & Managament, Podgorna 50, PL-65246 Zielona Gora, Poland

来源：

7TH INTERNATIONAL CONFERENCE ON ENGINEERING, PROJECT, AND PRODUCTION MANAGEMENT | 2017年 / 182卷

关键词：

innovation; demographic transformations; senior; silver economy;

D O I：

10.1016/j.proeng.2017.03.115

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

The aim of this study is to discuss challenges faced by business in the development of the segment of the seniors. The research emerged from the deeper studies into the national and foreign literature. The main goal of field research was to study attitudes and behaviors of the seniors towards innovations. The research proved that contrary to stereotypical opinions, the researched seniors from Lubuskie Province have a positive attitude towards innovations, especially the market of food products. The obtained results can serve as a basis for the formulation of marketing strategies by entrepreneurs working in the silver sector. (C) 2016 The Authors. Published by Elsevier Ltd.

引用

页码：58 / 65

页数：8

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