Personalized service of E-business based on web mining.

被引：0
|
作者：
Yang, Jing [1 ]
Shen, Yanguang [1 ]
Jin, Yaqun [1 ]
机构：
[1] Hebei Univ Engn, Sch Informat & Elect Engn, Handan 056038, Peoples R China
来源：
Sixth Wuhan International Conference on E-Business, Vols 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD | 2007年
关键词：
web mining; web usage mining; electronic Business; recommender systems; personalization; collaborative Filtering Cluster;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Personalized demand and service is a pressing problem in e-business development. Web mining technology is one of the most important means to upgrade the personalized service in e-business. This paper introduces the basic theory of Web mining, presents a model of personalized recommendation system of e-business based on Web usage mining and puts forward a new collaborative filtering algorithm, which can classify users in e-business, perform personalized Web page rccommendation to provide the personalized service.
引用
收藏
页码：996 / 1001
页数：6
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