The Role of Ethical Factors in Organizational Communication

There is a growing need for ethical counseling on behalf of all organizations. Thus, various practices that are typical for philosophical counseling are also becoming, to a greater extent, a part of the development of organizations. Especially the growing complexity of organizational communication within the context of digital era results in the increase of the number and difficulty of the ethical dilemmas that arise in the area of both internal and external communication of organizations. Here one can witness a series of interventions of organizational ethical counseling. The major impact of the "digital turn" in the field of organizational communication generates more complex and challenging situations that need to be addressed in innovative ways. While the major importance of ethical reflection in organizational communication has become a generally accepted fact, the paper underscores the potential held by the ethical and philosophical counseling in organizational communication. Given their efficiency to value personal resources in ensuring an ethical climate, to balance the internal and external dimensions in the plan of the organizational communication and especially to create a vision of the organization, ethical counseling is similar in importance to what we identify as a personal vision of the world assumed at a personal level.