Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience

被引：162
作者：
Cho, Hichang [1 ]
Lee, Jae-Shin [2 ]
Chung, Siyoung [1 ]
机构：
[1] Natl Univ Singapore, Commun & New Media Programme, Singapore 117416, Singapore
[2] Chung Ang Univ, Dept Mass Commun, Seoul 156756, South Korea
来源：
COMPUTERS IN HUMAN BEHAVIOR | 2010年 / 26卷 / 05期
关键词：
Online privacy; Optimistic bias; Risk judgments; Perceived vulnerability; Perceived controllability; Prior experience; UNREALISTIC OPTIMISM; INFORMATION PRIVACY; 3RD-PERSON PERCEPTION; HEALTH BELIEFS; IMPACT; COMMUNICATION; JUDGMENTS; EVENTS; AIDS; METAANALYSIS;
D O I：
10.1016/j.chb.2010.02.012
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
This study examined the ways in which Internet users construct their risk judgments about online privacy. The results, based on telephone survey data from a national probability sample in Singapore (n = 910), revealed that (a) individuals distinguish between two separate dimensions of risk judgment (personal level and societal level), (b) individuals display a strong optimistic bias about online privacy risks, judging themselves to be significantly less vulnerable than others to these risks, and (c) internal belief (perceived controllability) and individual difference (prior experience) significantly moderate optimistic bias by increasing or decreasing the gap between personal- and societal-level risk estimates. The implications of the findings for research and practice are discussed (C) 2010 Elsevier Ltd All rights reserved
引用
收藏
页码：987 / 995
页数：9
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