The 2022 Beijing Winter Olympics has created unprecedented opportunities for China's commercial ice rinks, where improving consumers' repurchase intention is essential for their high-quality development. This paper explores the mediation effect of community interactions between perceived value and commercial ice rink consumers' repurchase intention based on the theory of perceived value. Through a questionnaire survey, we collected 347 valid questionnaire from consumers of commercial ice rinks. Based on a structural equation model, the results show that consumers' perceived risk value significantly impacts community interactions and consumers' repurchase intention. Perceived functional, social, and emotional values positively affect community interactions but have an insignificant impact on the consumers' repurchase intention. Community interactions play a full mediation role between perceived emotional and social values and consumers' repurchase intention; they play partially mediating role between consumers' perceived risk value and repurchase intention and do not have mediating role between perceived functional value and consumers' repurchase intention. Therefore, we provide some practical suggestions: extending commercial ice rink product lines, creating unique intellectual property systems, improving consumer sports career planning, and enhancing risk management.
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OP Jindal Global Univ, Jindal Global Business Sch, Sonipat, IndiaMotilal Nehru Natl Inst Technol Allahabad, Sch Management Studies, Prayagraj, India
机构:
Open Univ Hong Kong, Lee Shau Kee Sch Business & Adm, Hong Kong, Peoples R ChinaOpen Univ Hong Kong, Lee Shau Kee Sch Business & Adm, Hong Kong, Peoples R China
Chiu, Weisheng
Cho, Heetae
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Nanyang Technol Univ, Dept Phys Educ & Sports Sci, Singapore, SingaporeOpen Univ Hong Kong, Lee Shau Kee Sch Business & Adm, Hong Kong, Peoples R China
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Naresuan Univ, Fac Business Econ & Commun, Dept Business Adm, Phitsanulok, ThailandNaresuan Univ, Fac Business Econ & Commun, Dept Business Adm, Phitsanulok, Thailand
Namahoot, Kanokkarn Snae
Rattanawiboonsom, Vichayanan
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Naresuan Univ, Fac Business Econ & Commun, Dept Business Adm, Phitsanulok, ThailandNaresuan Univ, Fac Business Econ & Commun, Dept Business Adm, Phitsanulok, Thailand
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Jiangxi Univ Finance & Econ, Sch Business Adm, Nanchang, Peoples R ChinaJiangxi Univ Finance & Econ, Sch Business Adm, Nanchang, Peoples R China
Shen, Pengyi
Nie, Xuan
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Jiangxi Univ Finance & Econ, Sch Business Adm, Nanchang, Peoples R ChinaJiangxi Univ Finance & Econ, Sch Business Adm, Nanchang, Peoples R China
Nie, Xuan
Tong, Congcong
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Jiangxi Univ Finance & Econ, Sch Business Adm, Nanchang, Peoples R China
Nanchang Hangkong Univ, Sci & Technol Coll, Nanchang, Peoples R ChinaJiangxi Univ Finance & Econ, Sch Business Adm, Nanchang, Peoples R China