Gastronomic Brand of Cities: Evidence of its Relationship with Tourism from a Systematic Literature Review

Brand is a multidimensional construct, composed of physical [tangible], mental and emotional [intangible] signs and symbols, which identify, distinguish and represent assets, services and products. A city is made up of different assets. We place the gastronomy of the locality as the scope of this research, as a material and immaterial brand property. The positioning of gastronomy as a brand of a city, gives rise to the desire of visitors to know, recognize and taste its assets, which positions the city in a tourist destination. This article lens to identify concepts and considerations about the gastronomic brand of cities, through a systematic review of the literature. 154 articles and 78 theses and dissertations were identified, which after a process of applying eligibility criteria were submitted to bibliometric and content analysis. The results indicate that the topic is recent in the literature. Regarding the content, the publications correlate the benefits of the gastronomic brand of the city with the development of destinations for tourist activities.