How does consumer pressure affect green innovation of manufacturing SMEs in the presence of green human resource management and green values? A moderated mediation analysis

被引:61
作者
Al-Swidi, Abdullah Kaid [1 ]
Al-Hakimi, Mohammed A. [2 ]
Gelaidan, Hamid Mahmood [1 ]
Al-Temimi, Saheim Khalaf A. J. [3 ]
机构
[1] Qatar Univ, Coll Business & Econ, Doha, Qatar
[2] Thamar Univ, Mkt & Prod Dept, Dhamar, Yemen
[3] Univ Doha Sci & Technol, Doha, Qatar
来源
BUSINESS ETHICS THE ENVIRONMENT & RESPONSIBILITY | 2022年 / 31卷 / 04期
关键词
consumer pressure; green human resources management practices; green innovation; individual green values; SMEs; CORPORATE SUSTAINABLE DEVELOPMENT; PERSON-ENVIRONMENT FIT; COMMON METHOD VARIANCE; PRODUCT INNOVATION; STAKEHOLDER PRESSURES; COMPETITIVE ADVANTAGE; PERFORMANCE; STRATEGY; BEHAVIOR; FIRMS;
D O I
10.1111/beer.12459
中图分类号
F [经济];
学科分类号
02 ;
摘要
Although consumer pressure has been recognized as an essential driver of green innovation, the question remains as to how consumer pressure could lead to green innovation. Drawing on the stakeholder theory and Supplies-values Fit Theory, this study explored the mediating role of green HRM practices on the relationship between consumer pressure and green innovation under the moderating effect of individual green values. By using the quantitative research design, the data for the study were gathered from 257 manufacturing SMEs in India and analyzed using hierarchical regression analysis (PROCESS Macro) in SPSS. Empirical findings show that consumer pressure is positively associated with green innovation through green HRM practices which increase when the firm's employees have stronger individual green values. Thus, this study expands our understanding of consumer pressure toward green innovation and its underlying mechanism and conditional effect. Toward the end, the theoretical and practical implications are discussed.
引用
收藏
页码:1157 / 1173
页数:17
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