共 96 条
Corporate Social Responsibility, Product Strategy, and Firm Value
被引:13
作者:
Cho, Eunho
[1
]
Tsang, Albert
[2
]
机构:
[1] North Carolina A&T State Univ, Accounting & Finance Dept, 1601 East Market St, Greensboro, NC 27411 USA
[2] Hong Kong Polytech Univ, Sch Accounting & Finance, Hong Kong, Peoples R China
关键词:
Corporate social responsibility;
Cost leadership;
Differentiation;
Firm value;
Strategic fit;
FINANCIAL PERFORMANCE;
DIFFERENTIATION STRATEGY;
FIT;
MANAGEMENT;
IMPACT;
GOVERNANCE;
DISCLOSURE;
CSR;
CONGRUENCE;
RETURNS;
D O I:
10.1111/ajfs.12291
中图分类号:
F8 [财政、金融];
学科分类号:
0202 ;
摘要:
This study examines the role of a firm's product strategy on the relationship between corporate social responsibility (CSR) and firm value. Using a sample of 1287 firm-year observations of Korean listed manufacturing firms from 2005 to 2016, we find that a firm's product differentiation strategies strengthen the association between CSR and firm value, whereas cost-leadership strategies weaken such a relationship. Our findings demonstrate the importance of attaining a strategic fit between CSR activities and product strategies, and highlight the importance of considering a firm's product strategy when evaluating a firm's CSR investment.
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页码:272 / 298
页数:27
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