Trends in the modern financial market are characterized by new challenges of the financial environment and the impact of digital transformation, which form abnormal areas of development. Defining trends, digital models, determinants and technologies of the financial market has become an urgent necessity. The object of the study is the trends in the Ukrainian financial market and global markets of financial derivatives, Forex, OTC markets group under digital transformation. For this purpose, we have applied the methods of nonlinear dynamics, time series, technical and fundamental analysis, modeling, forecasting, market divergence, fluctuations and behaviorism. The study of the financial market has identified: the dominant trend in digital imperatives and digital technologies of the financial space; the cyclic and behavioristic development of the Ukrainian financial market; the growth in actualization of activities of Ukrainian financial institutions, which is associated with the alternative parabanking services; higher growth rates (3,3 units) of exchange transactions with precious metals, the dependence of the dynamics of currency on the impact of the global digital imperatives; the growth in OTC derivatives trades (the rate of growth of 1.1 units). Determinants of trends financial market are: financial and economic policy, digitalization of society, force majeure. The study of forecast patterns of changes in trends has enabled to determine the economic and mathematical model for calculating the index of forecasting the price of a digital financial asset and income from a transaction with cryptocurrency. A close correlation-regressive relationship (linear R-2 = 0.6361, exponential R-2 = 0.6948, power R-2 = 0.7142) of the cryptocurrency exchange rate from the trading interest is determined (the elasticity coefficient is 2.7 units).
