Criteria used in the selection of franchisees: an application in the service industry

被引：7
作者：
Ramirez-Hurtado, Jose M. [1 ]
Guerrero-Casas, Flor M. [1 ]
Rondan-Cataluna, Francisco J. [2 ]
机构：
[1] Pablo Olavide Univ, Dept Econ Quantitat Methods & Econ Hist, Seville 41013, Spain
[2] Univ Seville, Dept Mkt, Seville 41018, Spain
来源：
SERVICE BUSINESS | 2011年 / 5卷 / 01期
关键词：
Franchising; Selection; Criteria; Conjoint analysis; Simulation; Service industry; CONJOINT-MEASUREMENT; DECISION; FAILURE;
D O I：
10.1007/s11628-011-0101-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The service industry is one of the greatest driving forces behind the growth of franchising in many countries. The aims of this study are to identify the characteristics of the franchisee profile preferred by franchisors in the service industry and to show how the simulation of franchisees with conjoint analysis constitutes a powerful tool for the correct selection of franchisees by franchisors. Criteria that franchisors in the service industry look for in franchisee candidates are ranked by importance using conjoint analysis; a decomposition methodology that is rarely used in this field. The value of the paper is significant as it provides a practical framework for franchisors for the selection process of franchisees when choosing from a group of potential franchisees.
引用
收藏
页码：47 / 67
页数：21
相关论文
共 50 条
  • [31] A Methodology to Sequence the Service Management Processes in IT Departments: Application to the Tourism Industry
    Rubio Sanchez, Juan Luis
    Garcia Revilla, Mercedes Raquel
    Martinez Moure, Olga
    INFORMATICS-BASEL, 2022, 9 (02):
  • [32] Fuzzy Multi-Criteria Based Decision Support System for Supplier Selection in Textile Industry
    Burney, S. M. Aqil
    Ali, Syed Mubashir
    INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND NETWORK SECURITY, 2019, 19 (01): : 239 - 244
  • [33] Multi-criteria Decision Making Using Hybrid methods for Supplier Selection in the Clothing Industry
    Lahdhiri, Mourad
    Babay, Amel
    Jmali, Mohamed
    FIBRES & TEXTILES IN EASTERN EUROPE, 2022, 30 (02) : 23 - 34
  • [34] CRITERIA FOR CHOICE CHARACTERS FOR CONSTRUCTION OF SELECTION INDEX IN SOYBEAN
    ＰｈａｍＴｈｉＤａｏ
    大豆科学, 1997, (03) : 79+83+80 - 82
  • [35] Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption
    Gupta, Rohit
    Rathore, Bhawana
    Biswas, Baidyanath
    Jaiswal, Mahadeo
    Singh, Raunak Kumar
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2024, 79
  • [36] DEVELOPING AN MCDA MODEL FOR CHOOSING CRITERIA USED IN PROJECT RANKING
    Zdravkovic, Jelena
    Bogdanovic, Dejan
    ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2022, 56 (03) : 219 - 233
  • [37] Contractor Selection in Construction Industry: A Multicriteria Model
    Araujo, M. C. B.
    Alencar, L. H.
    Mota, C. M. M.
    2015 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM), 2015, : 519 - 523
  • [38] An integrated fuzzy multiple criteria supplier selection approach and its application in a welding company
    Sarkar, Sobhan
    Pratihar, Dilip Kumar
    Sarkar, Bijan
    JOURNAL OF MANUFACTURING SYSTEMS, 2018, 46 : 163 - 178
  • [39] Sustainable supplier selection in the textile dyeing industry: An integrated multi-criteria decision analytics approach
    Rahman, Md Mahfujur
    Bari, A. B. M. Mainul
    Ali, Syed Mithun
    Taghipour, Amirhossein
    RESOURCES CONSERVATION & RECYCLING ADVANCES, 2022, 15
  • [40] The Path Selection of the Development of Ningxia's Modern Service Industry under the Industrial Restructuring in China
    Wang Chun
    PROCEEDINGS OF 2012 INTERNATIONAL CONFERENCE ON PUBLIC ADMINISTRATION (8TH), VOL II, 2012, : 939 - 945
12345