Criteria used in the selection of franchisees: an application in the service industry

被引：7
|
作者：
Ramirez-Hurtado, Jose M. [1 ]
Guerrero-Casas, Flor M. [1 ]
Rondan-Cataluna, Francisco J. [2 ]
机构：
[1] Pablo Olavide Univ, Dept Econ Quantitat Methods & Econ Hist, Seville 41013, Spain
[2] Univ Seville, Dept Mkt, Seville 41018, Spain
来源：
SERVICE BUSINESS | 2011年 / 5卷 / 01期
关键词：
Franchising; Selection; Criteria; Conjoint analysis; Simulation; Service industry; CONJOINT-MEASUREMENT; DECISION; FAILURE;
D O I：
10.1007/s11628-011-0101-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The service industry is one of the greatest driving forces behind the growth of franchising in many countries. The aims of this study are to identify the characteristics of the franchisee profile preferred by franchisors in the service industry and to show how the simulation of franchisees with conjoint analysis constitutes a powerful tool for the correct selection of franchisees by franchisors. Criteria that franchisors in the service industry look for in franchisee candidates are ranked by importance using conjoint analysis; a decomposition methodology that is rarely used in this field. The value of the paper is significant as it provides a practical framework for franchisors for the selection process of franchisees when choosing from a group of potential franchisees.
引用
收藏
页码：47 / 67
页数：21
相关论文
共 50 条
  • [1] Criteria used in the selection of franchisees: an application in the service industry
    José M. Ramírez-Hurtado
    Flor M. Guerrero-Casas
    Francisco J. Rondán-Cataluña
    Service Business, 2011, 5 : 47 - 67
  • [2] Franchise partner selection: perspectives of franchisors and franchisees
    Brookes, Maureen
    Altinay, Levent
    JOURNAL OF SERVICES MARKETING, 2011, 25 (4-5) : 336 - 348
  • [3] The selection of international retail franchisees in East Asia
    Choo, Stephen
    Mazzarol, Tim
    Soutar, Geoff
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2007, 19 (04) : 380 - 397
  • [4] An analysis of franchisees? satisfaction with support provided by franchisors in foodservice industry
    Su, Ching-Shu
    Tsai, Henry
    INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM ADMINISTRATION, 2019, 20 (04) : 468 - 483
  • [5] Strategic evaluation criteria to assess competitiveness of the service industry in Taiwan
    Tsai, Pei-Hsuan
    JOURNAL OF POLICY MODELING, 2020, 42 (06) : 1287 - 1309
  • [6] Determining Criteria for Supplier Selection in the Indonesian Oil and Gas Industry
    Habibah, Nur
    Kusumastuti, Ratih Dyah
    SOUTH EAST ASIAN JOURNAL OF MANAGEMENT, 2020, 14 (02) : 217 - 231
  • [7] Decision Criteria for Contractor Selection in Construction Industry: A Literature Review
    Araujo, M. C. B.
    Alencar, L. H.
    Mota, C. M. M.
    2018 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEE IEEM), 2018, : 637 - 640
  • [8] AHP - Based Weighting of Criteria for Medical Equipment Selection
    Hajdau, Corneliu
    Spiridonica, Alexandru-Mihnea
    2015 E-HEALTH AND BIOENGINEERING CONFERENCE (EHB), 2015,
  • [9] BURNOUT OF EMPLOYEES IN THE SERVICE INDUSTRY AND AN APPLICATION IN ESKISEHIR
    Gurbuz, Huseyin
    Karapinar, Murat
    GLOBAL BUSINESS RESEARCH CONGRESS (GBRC) 2016, VOL 2, 2016, 2 : 149 - 159
  • [10] Multi-Criteria Decision Model for the Selection of Suppliers in the Textile Industry
    Wang, Chia-Nan
    Viet, Van Tran Hoang
    Ho, Thanh Phong
    Nguyen, Van Thanh
    Nguyen, Viet Tinh
    SYMMETRY-BASEL, 2020, 12 (06):
12345