Research of E-commerce Website Usability Design

The need for improving the usability of the website and providing satisfying service to customers is prominent in e-commerce. A constantly increasing number of e-commerce websites and an increase in their information make them more complicated to use. The typical problems faced by customers in e-commerce websites are analyzed, the reasons are discussed, and the solutions to implement the website usability design are presented. To get high usability, e-commerce site should adopt user-centered design method, and take the design principles of usability as the standards for design, implementation and evaluation, and make use of usability support tools for site evaluation and improvement in the later stage of site building. The usability design methods and principles of e-commerce website may be extended into other interactive systems of e-government, digital libraries, travel information resources, etc.