Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites

被引：0
作者：
Kwak, Dae Hee [1 ]
McDaniel, Stephen R. [2 ]
机构：
[1] Univ Michigan, Ann Arbor, MI 48109 USA
[2] Univ Maryland, College Pk, MD 20742 USA
来源：
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 2011年 / 12卷 / 03期
关键词：
fantasy sport; Technology Acceptance Model; online consumption; new media; USER ACCEPTANCE; CONSUMPTION; DETERMINANTS; METAANALYSIS; BEHAVIOR; USAGE; GAMES; FLOW; WEB; TAM;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research examines antecedents to consumer adoption of a popular form of online entertainment fantasy sports leagues. Employing Davis' (1989) Technology Acceptance Model as a theoretical framework, the study found that attitude toward the televised sport (American professional football), perceived ease of using in relation to fantasy sports websites, perceived knowledge of the sport and subjective norms all played a role in explaining participants' attitudes and behavioural intentions towards playing fantasy football.
引用
收藏
页码：240 / 253
页数：14
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