The Effects of Four Dimensions of Strategic Orientation on Firm Innovativeness and Performance in Emerging Market Small- and Medium-Size Enterprises

被引：15

作者：

Lee, Do Hyung ^{[1
]}

Choi, Suk Bong ^{[2
]}

Kwak, Won Jun ^{[3
]}

机构：

[1] Yeungnam Univ, Sch Gen Educ, Gyeongbuk, South Korea

[2] Univ Ulsan, Sch Business Adm, Ulsan 680749, South Korea

[3] Sungsil Univ, Dept Business Adm, Seoul, South Korea

来源：

EMERGING MARKETS FINANCE AND TRADE | 2014年 / 50卷 / 05期

关键词：

entrepreneurial orientation; firm innovativeness; learning orientation; market orientation; SMEs; technology orientation; LEARNING ORIENTATION; ENTREPRENEURIAL ORIENTATION; CUSTOMER ORIENTATION; CAPABILITY; IMPACT; INTEGRATION; INFORMATION; PRODUCTS; MODEL;

D O I：

10.2753/REE1540-496X500505

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We investigate the effects of technology, entrepreneurial, market, and learning orientations on firm innovativeness, and the mediating effect of firm innovativeness on these relationships, using a survey of 374 small- and medium-size enterprises in Korea. The results reveal that, while technology, entrepreneurial, and learning orientations significantly influence firm innovativeness, firm innovativeness has a significant effect on firm performance. We also find that firm innovativeness has a statistically significant mediating role in the relationships of technology, entrepreneurial, and learning orientations to firm performance. Our study contributes to strategic management and emerging market literature by identifying the pivotal role of innovativeness for firms that seek to benefit from various types of strategic orientations.

引用

页码：78 / 96

页数：19

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