Does e-cigarette advertising encourage adult smokers to quit?

被引：22
|
作者：
Dave, Dhaval [1 ,2 ,3 ]
Dench, Daniel [4 ]
Grossman, Michael [2 ,3 ,4 ]
Kenkel, Donald S. [2 ,5 ]
Saffer, Henry [2 ]
机构：
[1] Bentley Univ, Dept Econ, 175 Forest St,AAC 195, Waltham, MA 02452 USA
[2] Natl Bur Econ Res, 5 Hanover Sq,16th Floor,Suite 1602, New York, NY 10004 USA
[3] IZA, Schaumburg Lippe Str 5-9, D-53113 Bonn, Germany
[4] City Univ New York Grad Ctr, PhD Program Econ, 365 Fifth Ave, New York, NY 10016 USA
[5] Cornell Univ, Coll Human Ecol, Dept Policy Anal & Management, Martha Van Rensselaer Hall, Ithaca, NY 14853 USA
来源：
JOURNAL OF HEALTH ECONOMICS | 2019年 / 68卷
关键词：
E-cigarettes; Advertising; Quit behavior; PRODUCTS; SMOKING; TOBACCO; DEMAND; HEALTH; US; ADHERENCE; CESSATION; MODEL;
D O I：
10.1016/j.jhealeco.2019.102227
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We provide the first causal evidence on whether e-cigarette advertising on television and in magazines encourages adult smokers to quit. We find the answer to be yes for TV advertising but no for magazine advertising. Our results indicate that a policy banning TV advertising of e-cigs would have reduced the number of smokers who quit in the recent past by approximately 3%. If the FDA were not considering regulations and mandates, e-cig ads might have reached the number of nicotine replacement therapy TV ads during that period. That would have increased the number of smokers who quit by around 10%. (C) 2019 Elsevier B.V. All rights reserved.
引用
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页数：13
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