Accommodation providers' motives in sharing economy: comparison between Turkey and Lithuania

Purpose The purpose of this paper is to empirically assess and compare motivations and moderating factors that influence intention to provide accommodation in two countries, which are different in terms of their culture and IT infrastructure development. Design/methodology/approach Empirical analysis on the basis of 396 valid questionnaires from two countries allowed finding two different models that explain intentions to provide accommodation in the analyzed environments. Subsequent multilevel modeling disclosed differences between influences on intention to provide accommodation in Turkey and Lithuania. Findings The results disclosed importance of country contexts in causing diversity between country-specific models and in generating differences of the influences, if the same model for two countries is applied. The most important findings include observed differences in influences of monetary and social motives on intention, as well as in moderations of materialism and mavenism. Originality/value Using the self-determination theory as the theoretical background, the study adds to the knowledge on intention to participate in sharing economy from the accommodation providers' position. Additional value is brought by finding the importance of cultural contexts in the models that describe intentions of accommodation providing in sharing economy.