Social identity cues to improve creativity and identification in face-to-face and virtual groups

被引:38
作者
Guegan, Jerome [1 ,2 ]
Segonds, Frederic [2 ]
Barre, Jessy [2 ]
Maranzana, Nicolas [2 ]
Mantelet, Fabrice [2 ]
Buisine, Stephanie [2 ,3 ]
机构
[1] Paris Descartes Univ, Inst Psychol, LATI, 71 Ave Edouard Vaillant, F-92100 Boulogne Billancourt, France
[2] Arts & Metiers ParisTech, LCPI, 151 Blvd Hop, F-75013 Paris, France
[3] CESI, LINEACT, 93 Blvd Seine, F-92000 Nanterre, France
关键词
Group identity; Computer-mediated communication; Brainstorming; Avatars; Creativity; IDEA-GENERATION; PERFORMANCE; SELF; PRODUCTIVITY; ANONYMITY; CATEGORIZATION; REPRESENTATION; COMMUNICATION; TECHNOLOGY; SALIENCE;
D O I
10.1016/j.chb.2017.08.043
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This research draws on the social identity approach to investigate group performance in face-to-face and virtual brainstorming settings. In particular, we display Social Identity Cues (SIC) on participants or on avatars to foster group membership. We compare four conditions in a factorial design: Brainstorming in Face-to-face or Virtual setting, With or Without SIC. Seventy-two students belonging to a population with a strong social identity participated in the experiment, using their traditional clothing as SIC. The results show that the presence of SIC led to increased creative performance both in face-to-face and virtual settings. SIC also increased group identification, but only in the virtual environment. These results highlight the potential of avatars to support teamwork in a meaningful way. (C) 2017 Elsevier Ltd. All rights reserved.
引用
收藏
页码:140 / 147
页数:8
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