Market orientation and women-owned SMEs performance The contingent role of entrepreneurial orientation and strategic decision responsiveness

被引：6
作者：
Rashid, Muhammad Amir [1 ]
Kalyar, Masood Nawaz [2 ]
Shafique, Imran [1 ]
机构：
[1] COMSATS Univ Islamabad, Dept Management Sci, Lahore Campus, Lahore, Pakistan
[2] Govt Coll Univ Faisalabad, Lyallpur Business Sch, Faisalabad, Pakistan
来源：
SOUTH ASIAN JOURNAL OF BUSINESS STUDIES | 2020年 / 9卷 / 02期
关键词：
Market orientation (MO); Entrepreneurial orientation (EO); Innovativeness; Proactiveness; Risk-taking; Strategic decision responsiveness (SDR); IN-SERVICE FIRMS; MANAGEMENT; INNOVATION; MODEL; CAPABILITIES; INFORMATION; ENVIRONMENT; DIMENSIONS; RESOURCES; CONSTRUCT;
D O I：
10.1108/SAJBS-02-2019-0032
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Purpose This research aims to investigate the contingent effect of entrepreneurial orientation (EO) and strategic decision responsiveness (SDR) on the link of market orientation (MO) and performance of women-owned small and medium-sized enterprises (WSMEs). Design/methodology/approach Data were collected from 909 WSMEs of Punjab province Pakistan through survey questionnaire. Hierarchical regression is employed to perform the analysis. Findings Results reveal that although higher-level dimensions of MO directly affect the WSMEs performance, however this linkage becomes stronger under SDR and higher-level dimensions of EO. Originality/value To study the contingent effect of SDR and EO's dimensions in the MO-WSMEs performance nexus is the novelty of this study.
引用
收藏
页码：215 / 234
页数：20
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