Market orientation and women-owned SMEs performance The contingent role of entrepreneurial orientation and strategic decision responsiveness

被引：6

作者：

Rashid, Muhammad Amir ^{[1
]}

Kalyar, Masood Nawaz ^{[2
]}

Shafique, Imran ^{[1
]}

机构：

[1] COMSATS Univ Islamabad, Dept Management Sci, Lahore Campus, Lahore, Pakistan

[2] Govt Coll Univ Faisalabad, Lyallpur Business Sch, Faisalabad, Pakistan

来源：

SOUTH ASIAN JOURNAL OF BUSINESS STUDIES | 2020年 / 9卷 / 02期

关键词：

Market orientation (MO); Entrepreneurial orientation (EO); Innovativeness; Proactiveness; Risk-taking; Strategic decision responsiveness (SDR); IN-SERVICE FIRMS; MANAGEMENT; INNOVATION; MODEL; CAPABILITIES; INFORMATION; ENVIRONMENT; DIMENSIONS; RESOURCES; CONSTRUCT;

D O I：

10.1108/SAJBS-02-2019-0032

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purpose This research aims to investigate the contingent effect of entrepreneurial orientation (EO) and strategic decision responsiveness (SDR) on the link of market orientation (MO) and performance of women-owned small and medium-sized enterprises (WSMEs). Design/methodology/approach Data were collected from 909 WSMEs of Punjab province Pakistan through survey questionnaire. Hierarchical regression is employed to perform the analysis. Findings Results reveal that although higher-level dimensions of MO directly affect the WSMEs performance, however this linkage becomes stronger under SDR and higher-level dimensions of EO. Originality/value To study the contingent effect of SDR and EO's dimensions in the MO-WSMEs performance nexus is the novelty of this study.

引用

页码：215 / 234

页数：20

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