"Does it Pay off to Introduce my Partner?" The Role of Stakeholder Cocreation in Consumers' Willingness to Pay

被引：1
作者：
Kazadi, Kande
Lievens, Annouk
Mahr, Dominik
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年
关键词：
CO-CREATION; USER COMMUNITIES; PARTICIPATION; INNOVATION; PRODUCTS; COPRODUCTION; PERCEPTIONS;
D O I：
10.1007/978-3-658-08132-4_23
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：321 / 330
页数：10
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