Supply Chain Strategy in the Context of Logistics Outsourcing

The concept of strategy is present in the activity of any company in the world. The aim of this article is to analyse these ideas in the context of supply chain and logistics industry. This is especially relevant in the today world, where different kinds of shocks have been affecting global supply chains. The research will be done by looking at the relevant literature through a top-down approach. Therefore, we will see how we get from the main concept of strategy to the specifics of logistics services industry. Every company has to adapt its own supply chain strategy to be matched with the logistics provider strategy in order to better serve the customers. The success of this integration is very often essential for the success of overall strategy. In this context, the authors will also define the concept of strategic fit and provide examples of supply chain strategies, associated with performance measures/metrics in logistics and supply chain environment. The current Covid-19 crisis has proven even more that the world is more interconnected: when a negative event affects one region, it spreads quickly and deeply all over the world. Therefore, a good strategy may help the companies to build flexible, yet resilient supply chains.