Teaching Innovation Experience for COVID-19 Times: A Case Study on Blended Learning of Television Journalism Courses with Moodle

The effective implementation of information and communications technologies (ICTs) in higher education is not guaranteed without serious and rigorous pedagogical reflection. It is essential to maintain an ongoing debate on the effectiveness of the learning process. A debate accelerated by the impact of the COVID-19 crisis and the growing role of virtual and remote learning in universities worldwide. This research aims to overcome the quantitative approach of previous work with qualitative evidence to contribute to the field knowledge. The designed case study is based on a Moodle teaching experience in communication studies at a Spanish university. This innovative methodology is developed within a hybrid teaching ecosystem (blended learning) with the support of a virtual platform (Aula Virtual). The sample analysed is composed of 77 students enrolled in the subject 'Television Journalism'. The design of an original and novel data collection instrument has supplied various quantitative and qualitative data. The triangulation of four data collection techniques has provided a demographic profile, an activity report, a grading report and a satisfaction report. The findings suggest a high degree of student satisfaction, with the experience and a significant improvement in students' television writing skills, thanks to the implementation of Moodle.