Neoliberalism, Globalization, and the American Universities in Eastern Europe: Tensions and Possibilities in 'Exported' Higher Education

This article explores the presence of US institutions of higher education in Eastern Europe as one facet of the neoliberal global environment. It draws on policy documents, institutional statistics, materials produced by interest groups and NGOs, official mission statements, press releases and media coverage, and personal narratives. The American University in Bulgaria is examined as a case of this wider phenomenon. Exclusively structuralist, critical analyses of such institutions can easily lead to conclusions of homogenization and dominance through the hegemony of 'exporter' education institutions and programs. Post-structural analysis-attuned to multiplicities of meanings, nuances of context, and complex interplays of power and knowledge claims-allow for more attention to the local dynamics, while human interpretation and agency may point the way to more hopeful roles for US institutions of higher education abroad. In turn, these roles may challenge the one-way deterministic flow of influence suggested by structuralist analyses.