Calorie Posting in Chain Restaurants

被引：284

作者：

Bollinger, Bryan ^{[1
]}

Leslie, Phillip ^{[1
]}

Sorensen, Alan ^{[1
]}

机构：

[1] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA

来源：

AMERICAN ECONOMIC JOURNAL-ECONOMIC POLICY | 2011年 / 3卷 / 01期

关键词：

NUTRITION INFORMATION; FIELD EXPERIMENT; PRODUCT QUALITY; FOOD CHOICES; WEIGHT-GAIN; OBESITY; DISCLOSURE; SALIENCE; HYGIENE; MARKET;

D O I：

10.1257/pol.3.1.91

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We study the impact of mandatory calorie posting on consumers' purchase decisions using detailed data from Starbucks. We find that average calories per transaction fall by 6 percent. The effect is almost entirely related to changes in consumers' food choices-there is almost no change in purchases of beverage calories. There is no impact on Starbucks profit on average, and for the subset of stores located close to their competitor Dunkin Donuts, the effect of calorie posting is actually to increase Starbucks revenue. Survey evidence and analysis of commuters suggests the mechanism for the effect is a combination of learning and salience. (JEL D12, D18, D83, L83)

引用

页码：91 / 128

页数：38

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