Direct or indirect effects from "perceived characteristic of innovation" to "intention to pay": mediation of continuance intention to use e-learning

被引：18

作者：

Chang, Chi-Cheng ^{[1
]}

Liang, Chaoyun ^{[2
]}

Chiu, Yi-Chun ^{[1
]}

机构：

[1] Natl Taiwan Normal Univ, Dept Technol Applicat & Human Resource Dev, 162 He Ping E Rd,Sect 1, Taipei 106, Taiwan

[2] Natl Taiwan Univ, Dept Bioind Commun & Dev, 1,Sec 4,Roosevelt Rd, Taipei 10617, Taiwan

来源：

JOURNAL OF COMPUTERS IN EDUCATION | 2020年 / 7卷 / 04期

关键词：

E-learning; Continuance intention to use; Intention to pay; Perceived characteristics of innovation; SEM; TECHNOLOGY ACCEPTANCE MODEL; INFORMATION-TECHNOLOGY; SELF-EFFICACY; BEHAVIORAL INTENTION; STUDENTS INTENTION; DIFFUSION-THEORY; SYSTEMS SUCCESS; ADOPTION; SATISFACTION; PERCEPTIONS;

D O I：

10.1007/s40692-020-00165-6

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

The study aimed to explore the influences of perceived characteristics of innovation (PCI) on the intention to pay and continuance intention to use an e-learning website, and the mediated effect of continuance intention to use on the relationships between PCI and intention to pay. Participants in the present study included 670 adult learners from an e-learning website. A questionnaire and Structural Equation Modeling (SEM) were employed to gather and analyze the data, respectively. The study derived four potential factors and provided a research model based on the theories of PCI and characteristics of e-learning. The research results revealed that compatibility and e-learning self-efficacy positively affected adults' intention to pay and continuance intention to use the e-learning website. Continuance intention to use positively influenced intention to pay. Continuance intention to use mediated the relationship between compatibility and intention to pay. Similarly, Continuance intention to use mediated the relationship between e-learning self-efficacy and intention to pay. This paper concludes by noting the contributions and implications for theory and practice.

引用

页码：511 / 530

页数：20

共 75 条

[1] Integrating Technology Acceptance Model With Innovation Diffusion Theory: An Empirical Investigation on Students' Intention to Use E-Learning Systems [J].

Al-Rahmi, Waleed Mugahed ;

Yahaya, Noraffandy ;

Aldraiweesh, Ahmed A. ;

Alamri, Mahdi M. ;

Aljarboa, Nada Ali ;

Alturki, Uthman ;

Aljeraiwi, Abdulmajeed A. .

IEEE ACCESS, 2019, 7 :26797-26809

[2]

Anderson C., 2008, WIRED, P140

[3] Technological and structural characteristics, student learning and satisfaction with web-based courses - An exploratory study of two on-line MBA programs [J].

Arbaugh, JB ;

Duray, R .

MANAGEMENT LEARNING, 2002, 33 (03) :331-347

[4] The primacy of self-regulation in health promotion [J].

Bandura, A .

APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE, 2005, 54 (02) :245-254

[5]

Barroso C., 2010, Handbook of Partial Least Squares, Springer Handbooks of Computational Statistics, P427, DOI [DOI 10.1007/978-3-540-32827-8_20, DOI 10.1007/978-3, DOI 10.1007/978-3-540-32827-81]

[6]

Beasley N., 2004, Electronic Journal on e-Learning, V2, P43

[7] An empirical investigation of decision-making satisfaction in web-based decision support systems [J].

Bharati, P ;

Chaudhury, A .

DECISION SUPPORT SYSTEMS, 2004, 37 (02) :187-197

[8] Consumer switching costs: A typology, antecedents, and consequences [J].

Burnham, TA ;

Frels, JK ;

Mahajan, V .

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2003, 31 (02) :109-126

[9] Exploring the determinants of e-learning systems continuance intention in academic libraries [J].

Chang, Chiao-Chen .

LIBRARY MANAGEMENT, 2013, 34 (1-2) :40-55

[10] Willingness to adopt or reuse an e-learning system: The perspectives of self-determination and perceived characteristics of innovation [J].

Chang, Hsin Hsin ;

Fu, Chen Su ;

Huang, Ching Ying .

INNOVATIONS IN EDUCATION AND TEACHING INTERNATIONAL, 2017, 54 (05) :511-520

← 1 2 3 4 5 6 7 8 →