DIGITAL NATIVES, IMMIGRANTS AND LITERACY. AGE AND GENDER DIFFERENCES IN SLOVAKIA

被引:0
作者
Svetlik, Jaroslav [1 ]
Bacikova, Zuzana [2 ]
机构
[1] Univ Business & Law, Michalkovicka 1810-181, Ostrava 71000, Czech Republic
[2] Constantine Philosopher Univ Nitra, Fac Arts, Nitra 94974, Slovakia
来源
MARKETING IDENTITY: DIGITAL LIFE, PT I | 2015年
关键词
Computer performance; Computer self-efficacy; Computer use; Digital immigrants; Digital literacy; Digital literacy in Slovakia; Digital natives; Gender; Technological gender gap; INFORMATION; ATTITUDES; BEHAVIOR; GAP;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Advent of personal computers which has been shortly followed by the Internet and information boom in the 90', raised the questions concerned the digital literacy. Conference paper presents results of research aimed on differences between digital immigrants and natives in the context of their digital literacy in Slovakia. Part of the research was also aimed on possible gender differences. A stratified sample of respondents split by age and gender (n=892) was addressed by a set of questions focused on above mentioned topics. Results confirmed that digital natives have higher level of IT skills, experience, use, access and positive attitude to digital technology which results in many differences in digital and learning behavior in comparison to the digital immigrants. Some small differences in digital literacy have been also found between men and women.
引用
收藏
页码:331 / 342
页数:12
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