Transformation of China's Food Safety Risk Communication Mode in the Context of "Internet plus "

Based on the participation of diversified subjects, the food safety risk communication is regarded as the interactive communication pattern, focusing on the two-way communication. The openness and interaction in terms of communication between people are becoming increasingly prominent in the context of "Internet +". Because of the relatively hysteretic recognition of food safety risk communication, the traditional unitary information release mode in the context of "Internet +" is facing great difficulty, such as the inactive subject participation, the limited communication field, the rigid operation mechanism. Therefore, in light of the successful experience of foreign countries, the China's food safety risk communication ought to attain transformation by diversifying the subjects, broadening the communication field and creating the two-way communication mode. Meanwhile, it is supposed to promote the perfection of the system, the construction of the operation mechanism and the enhancement of the supporting measures, with the purpose to guarantee the effectiveness of the operation of the mode.