Store brand introduction in a two-echelon logistics system with a risk-averse retailer

被引：67

作者：

Cui, Qinquan ^{[1
]}

Chiu, Chun-Hung ^{[1
]}

Dai, Xin ^{[2
]}

Li, Zhongfei ^{[1
]}

机构：

[1] Sun Yat Sen Univ, Sun Yat Sen Business Sch, Guangzhou 510275, Guangdong, Peoples R China

[2] Sun Yat Sen Univ, Xinhua Coll, Guangzhou 510275, Guangdong, Peoples R China

来源：

TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW | 2016年 / 90卷

基金：

中国国家自然科学基金;

关键词：

Risk analysis; Mean-variance efficient frontier; Capital constraint; Development cost; Substitution factor; Store brand product; SUPPLY CHAIN; INVENTORY MANAGEMENT; PRIVATE LABELS; BEHAVIOR; PERCEPTIONS; PERFORMANCE; POLICY;

D O I：

10.1016/j.tre.2015.10.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We study a risk-averse retailer's optimal decision of introducing her store brand product by using the mean-variance formulation. The effects of the substitution factor, the capital constraint, and the development cost are examined. Taking the product quantities as the decision variables, the risk deducted surplus of the store brand product and the substitution factor play a vital role in the retailer's optimal policies. Both the capital constraint and the development cost reduce the mean-variance efficient solution set of the retailer and hence distort the risk management of the retailer. Some meaningful insights are generated. (C) 2015 Elsevier Ltd. All rights reserved.

引用

页码：69 / 89

页数：21

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