Platforms and Services: Understanding the Resurgence of Apple

被引:21
作者
Cusumano, Michael A. [1 ,2 ]
机构
[1] MIT, Sloan Sch Management, Cambridge, MA 02139 USA
[2] MIT, Sch Engn, Cambridge, MA 02139 USA
关键词
D O I
10.1145/1831407.1831418
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
Combining new consumer devices and Internet platforms with online services and content is proving to be a successful strategy. © 2010 ACM.
引用
收藏
页码:22 / 24
页数:3
相关论文
共 5 条
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  • [3] KOSMAN J, 2010, NEW YORK POST 0503
  • [4] MORRISON, 2010, WALL STREET J 0609
  • [5] 2010, SUMANO STAYING POWER