CRISIS MANAGEMENT DURING THE ARAB SPRING: CASE OF AN EGYPTIAN COMPANY

The Egyptian revolution has converted the Middle-East firms radically in many ways. As the number of deaths increased, the economy of Egypt was ripped, regional economic relationships were falling apart and businesses collapsed. The protests affected the politics, security, safety and economy of Egypt. The new government made new regulations which made it harder for businesses to operate. The aim of this study is to investigate the crisis management practices of an Egyptian import company during the Arab spring. This investigation has been done by the general manager by taking the right actions of different practices in order to face the crises that had an influence on the company. In addition to that, the article discusses the Arab spring, the Egyptian pound crisis and the crisis management literature which might be useful for decision making Since there have been a number of empirical studies on crisis management, the present study aims to contribute to the related literature by using a qualitative methodology, including in-depth interviews with a top executive of a firm operating in Egypt. The analysis indicated that crisis management is very vital for a company. In addition, it proved that in as much as it is essential and necessary to prepare a plan to adjust to a crisis situation, flexibility is equally important in adjusting to the different circumstances which a company might be faced with. (C) 2019 Published by Future Academy www.FutureAcademy.org.uk