This time with motivation: The implications of social neuroscience for research on motivated self- and other-perception (and vice versa)

Early neural research on self-evaluation began testing whether self-evaluation was somehow neurally different than evaluations of other people and inanimate objects. Self-evaluation was lauded as potentially unique partially because of motivational and affective influences. Despite the acknowledgement that motivation influences social cognition such as self-perception, neural models of self-perception have been conspicuously silent on how motivational states affect the neural level of analysis. What can be learned by examining motivational influences on the neural systems underlying social cognition including self-perception? An emerging body of neural research on self-enhancement motivation (i.e., the motivation to see one's self in a positive light) is described and its implications for longstanding psychological questions about self-enhancement are discussed. Finally, several additional avenues for using the neural level of analysis to test questions about motivational influences on social cognition are discussed.