Coherent phonons and electronic response of the spin-Peierls compound CuGeO3 are investigated at room temperature using time-resolved transmission measurement. Four A(g) modes are observed strongly in the E parallel to b polarization, consistent with the Raman spectra. Coherent lattice oscillation with the highest frequency of 860cm(-1) is kicked on with an initial phase of -(0.5 +/- 0.2)pi radian and decays with a time constant of about 0.9ps, indicating the ground-state phonon is induced by the process of impulsive stimulated Raman scattering (ISRS). The decay-time constants are rather long compared to the values expected from the line width of the stationary Raman spectrum. In addition, instantaneous photo-induced absorption is observed in the E parallel to b polarization at delay-time zero, whose temporal width is close to that of the cross-correlation between pump and probe, attributed to the two-photon absorption of the pump and the probe photons. The intensity of the negative peak-like response at delay-time zero increases in the E parallel to c polarization, and is ascribed to a cascade excitation via the Zhang-Rice (ZR)-like exciton. This absorption decays rapidly within 100 fs, indicating that the ZR excitons experience extremely fast relaxation after photoexcitation. (C) 2007 Elsevier B.V. All rights reserved.