Approach to Modeling Promotion of the Destination of the Republic of Crimea on the Market of Services

The research is focused on the role of the tourism industry in the region's economy and studies the economic category of a tourist destination with further elaboration of a definition specifically applicable for the research. The article pinpoints the major goals in the development of the region which require promotion of the tourist destination of the Republic of Crimea. The authors offer a model of promotion which includes evaluation of the current condition of the tourist destination, finding a certain development course for the tourist destination promotion, elaboration of the promotional plan by means of gradual selection of tools and instruments which in the best way correspond to the current needs and specifics of the location, ways of implementing the plan and its efficiency evaluation. The article contains an algorithm of integral efficiency index evaluation applied to the tourist destination with the purpose of evaluating its current condition and efficiency, detecting potential for development and weaknesses that require regulation as well as forecasting of the tourist destination further development. The analysis was carried out on the data of the tourist destination of the Republic of Crimea in 2011 - 2015 which reflected its resource efficiency, economic efficiency and social efficiency. The obtained results allowed for making a complete and precise qualitative and quantitative characteristic of the tourist destination efficiency. They also served for the elaboration of respective practical recommendations that can be applied and help eliminate negative developmental tendencies as well as stimulate areas with good developmental potential on the stage of planning promotion of the tourist destination.