Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption

被引：0
|
作者：
Mohan, Lalit [1 ,2 ]
Mathur, Neeraj [1 ]
Reddy, Y. Raghu [1 ]
机构：
[1] Int Inst Informat Technol, Hyderabad IIIT H, Software Engn Res Ctr, Hyderabad, Andhra Pradesh, India
[2] IDRBT, Hyderabad, Andhra Pradesh, India
来源：
ENASE 2015 - PROCEEDINGS OF THE 10TH INTERNATIONAL CONFERENCE ON EVALUATION OF NOVEL APPROACHES TO SOFTWARE ENGINEERING | 2015年
关键词：
Mobile App Usability; Mobile Banking in India; Usability; Error Handling; INFORMATION; CAPACITY;
D O I：
暂无
中图分类号：
TP31 [计算机软件];
学科分类号：
081202 ; 0835 ;
摘要：
India has 790+ million active mobile connections and 80.57 million smartphone users. However, as per Reserve Bank of India, the number of transactions performed using smartphone based mobile banking applicationsis less than 12% of the overall banking transactions. One of the major reasons for such low numbers is the usability of the mobile banking app. In this paper, we focus on usability issues related tomobile banking apps and propose a Mobile App Usability Index (MAUI) for enhancing the usability of a mobile banking app. The proposed Index has been validatedwith mobile banking channel managers, chief information security officers, etc.
引用
收藏
页码：313 / 320
页数：8
相关论文
共 50 条
  • [1] Interaction Perspective in Mobile Banking Adoption: The Role of Usability and Compatibility
    Sitorus, Hotna Marina
    Govindaraju, Rajesri
    Wiratmadja, Iwan I.
    Sudirman, Iman
    PROCEEDINGS OF 2017 INTERNATIONAL CONFERENCE ON DATA AND SOFTWARE ENGINEERING (ICODSE), 2017,
  • [2] EXAMINING THE ROLE OF USABILITY, COMPATIBILITY AND SOCIAL INFLUENCE IN MOBILE BANKING ADOPTION IN INDONESIA
    Sitorus, Hotna Marina
    Govindaraju, Rajesri
    Wiratmadja, Iwan I.
    Sudirman, Iman
    INTERNATIONAL JOURNAL OF TECHNOLOGY, 2019, 10 (02) : 351 - 362
  • [3] Comparative Usability Evaluation of a Mobile Health App
    Veldsman, Alida
    Van Greunen, Darelle
    2017 IST-AFRICA WEEK CONFERENCE (IST-AFRICA), 2017,
  • [4] Usability of Mobile Assisted Language Learning App
    Ishaq, Kashif
    Zin, Nor Azan Mat
    Rosdi, Fadhilah
    Abid, Adnan
    Ali, Qasim
    INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, 2020, 11 (01) : 354 - 363
  • [5] Usability of a Mobile App for Improving Literacy in Children With Hearing Impairment: Focus Group Study
    DeForte, Shelly
    Sezgin, Emre
    Huefner, Janelle
    Lucius, Shana
    Luna, John
    Satyapriya, Anand A.
    Malhotra, Prashant
    JMIR HUMAN FACTORS, 2020, 7 (02):
  • [6] The impact of communication channels on mobile banking adoption
    Huong Thi Thanh Tran
    Corner, James
    INTERNATIONAL JOURNAL OF BANK MARKETING, 2016, 34 (01) : 78 - 109
  • [7] An analysis of factors affecting mobile banking adoption
    Elhajjar, Samer
    Ouaida, Fadila
    INTERNATIONAL JOURNAL OF BANK MARKETING, 2020, 38 (02) : 352 - 367
  • [8] Understanding the subjective realties of social proof and usability for mobile banking adoption: using triangulation of qualitative methods
    Alenizi, Abdulrahman Saqer
    JOURNAL OF ISLAMIC MARKETING, 2023, 14 (08) : 2027 - 2044
  • [9] The Customer Adoption of Mobile Banking from an Interaction Perspective
    Sitorus, Hotna Marina
    Govindaraju, Rajesri
    Wiratmadja, Iwan I.
    Sudirman, Iman
    PROCEEDINGS OF 2016 INTERNATIONAL CONFERENCE ON DATA AND SOFTWARE ENGINEERING (ICODSE), 2016,
  • [10] Usability Evaluation of Main Function on Three Mobile Banking Application
    Nugraha, Alyaa Putri
    Syaifullah, Danu Hadi
    Puspasari, Maya Arlini
    2018 INTERNATIONAL CONFERENCE ON INTELLIGENT INFORMATICS AND BIOMEDICAL SCIENCES (ICIIBMS), 2018,
12345