Television Food Advertising to Children: A Global Perspective

被引：279

作者：

Kelly, Bridget ^{[1
]}

Halford, Jason C. G. ^{[2
]}

Boyland, Emma J. ^{[2
]}

Chapman, Kathy ^{[1
]}

Bautista-Castano, Inmaculada ^{[3
]}

Berg, Christina ^{[4
]}

Caroli, Margherita ^{[5
]}

Cook, Brian ^{[6
]}

Coutinho, Janine G. ^{[7
]}

Effertz, Tobias ^{[8
]}

Grammatikaki, Evangelia ^{[9
]}

Keller, Kathleen ^{[10
]}

Leung, Raymond ^{[12
]}

Manios, Yannis ^{[9
]}

Monteiro, Renata ^{[7
]}

Pedley, Claire ^{[11
]}

Prell, Hillevi ^{[4
]}

Raine, Kim ^{[13
]}

Recine, Elisabetta ^{[7
]}

Serra-Majem, Lluis ^{[3
]}

Singh, Sonia ^{[10
]}

Summerbell, Carolyn ^{[11
]}

机构：

[1] Canc Council New S Wales, Sydney, NSW, Australia

[2] Univ Liverpool, Sch Psychol, Liverpool L69 3BX, Merseyside, England

[3] Univ Las Palmas Gran Canaria, Dept Clin Sci, Las Palmas Gran Canaria, Spain

[4] Univ Gothenburg, Dept Food Hlth & Environm, Gothenburg, Sweden

[5] Azienda Sanitaria Locale Brindisi, Dept Prevent, Brindisi, Italy

[6] Toronto Publ Hlth, Toronto, ON, Canada

[7] Univ Brasilia, Nutr Dept Food & Nutr, Secur Policies Observ, BR-70910900 Brasilia, DF, Brazil

[8] Univ Hamburg, Inst Commercial Law & Econ, Hamburg, Germany

[9] Harokopio Univ, Dept Nutr & Dietet, Athens, Greece

[10] St Lukes Hosp, New York Obes Res Ctr, New York, NY USA

[11] Univ Durham, Sch Med & Hlth, Durham DH1 3HP, England

[12] Cent Hlth Educ Unit, Dept Hlth, Hong Kong, Hong Kong, Peoples R China

[13] Univ Alberta, Ctr Hlth Promot Studies, Edmonton, AB, Canada

来源：

AMERICAN JOURNAL OF PUBLIC HEALTH | 2010年 / 100卷 / 09期

关键词：

D O I：

10.2105/AJPH.2009.179267

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Objectives. We compared television food advertising to children in several countries. Methods. We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums). Results. Food advertisements composed 11% to 29% of advertisements. Noncore foods were featured in 53% to 87% of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products. Conclusions. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times. (Am J Public Health. 2010;100:1730-1736. doi:10.2105/AJPH.2009.179267)

引用

页码：1730 / 1736

页数：7

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