Information technology-enhanced pricing strategies: managerial and public policy implications

被引：17
|
作者：
Dixit, A [1 ]
Braunsberger, K
Zinkhan, GM
Pan, Y
机构：
[1] Cleveland State Univ, James J Nance Coll Business Adm, Cleveland, OH 44114 USA
[2] Univ S Florida, St Petersburg, FL 33701 USA
[3] Univ Dayton, Dayton, OH 45469 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2005年 / 58卷 / 09期
关键词：
pricing strategies; Internet; technology; public policy; social welfare;
D O I：
10.1016/j.jbusres.2004.04.003
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition. (c) 2004 Elsevier Inc. All rights reserved.
引用
收藏
页码：1169 / 1177
页数：9
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