Destination loyalty explained through place attachment, destination familiarity and destination image

被引：103

作者：

Stylidis, Dimitrios ^{[1
]}

Woosnam, Kyle M. ^{[2
]}

Ivkov, Milan ^{[3
]}

Kim, Seongseop S. ^{[4
]}

机构：

[1] Middlesex Univ, Mkt Branding & Tourism, London NW4 4BT, England

[2] Univ Georgia, Pk Recreat & Tourism Management, Athens, GA 30602 USA

[3] Univ Novi Sad, Dept Geog Tourism & Hotel Management, Fac Sci, Novi Sad, Serbia

[4] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2020年 / 22卷 / 05期

关键词：

affective; cognitive; destination image; destination loyalty; familiarity; Greece; place attachment; Serbia; COMMUNITY ATTACHMENT; REVISIT INTENTION; SATISFACTION; TOURISTS; RESIDENTS; MODEL; PERCEPTION; MOTIVATION; EXPERIENCE; INVOLVEMENT;

D O I：

10.1002/jtr.2359

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study explores how familiarity and attachment, along with cognitive and affective image explain destination loyalty across visitors with divergent degrees of frequency of visitation (low vs. high). Serbians (n = 401) who have previously visited Greece comprised the sample population for this study and were surveyed using a self-administered questionnaire. Findings reveal that overall familiarity shapes cognitive and affective destination image, while each image component uniquely explains destination loyalty (R-2 = 0.51). Differences also exist in the magnitude of the relationships tested among the two groups. Implications for theory and practice, along with limitations and research directions, are discussed.

引用

页码：604 / 616

页数：13

共 123 条

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