Media preferences of digital natives' internal communication: A pilot study

被引：43

作者：

Friedl, Julia ^{[1
]}

Vercic, Ana Tkalac ^{[1
]}

机构：

[1] Univ Zagreb, Fac Econ & Business, Zagreb 10000, Croatia

来源：

PUBLIC RELATIONS REVIEW | 2011年 / 37卷 / 01期

关键词：

Digital natives; New social media; Internal communications;

D O I：

10.1016/j.pubrev.2010.12.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Contemporary generations of employees are living in a completely different environment than previous generations, shaped by easier information gathering and access to knowledge. For employers, it raises an important question: what media preferences do digital natives have regarding internal communication channels? This study revealed that employees still favor traditional internal channels, in spite of a strong preference for social media in their private lives. (C) 2010 Elsevier Inc. All rights reserved.

引用

页码：84 / 86

页数：3