Media preferences of digital natives' internal communication: A pilot study

被引：43
|
作者：
Friedl, Julia [1 ]
Vercic, Ana Tkalac [1 ]
机构：
[1] Univ Zagreb, Fac Econ & Business, Zagreb 10000, Croatia
来源：
PUBLIC RELATIONS REVIEW | 2011年 / 37卷 / 01期
关键词：
Digital natives; New social media; Internal communications;
D O I：
10.1016/j.pubrev.2010.12.004
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Contemporary generations of employees are living in a completely different environment than previous generations, shaped by easier information gathering and access to knowledge. For employers, it raises an important question: what media preferences do digital natives have regarding internal communication channels? This study revealed that employees still favor traditional internal channels, in spite of a strong preference for social media in their private lives. (C) 2010 Elsevier Inc. All rights reserved.
引用
收藏
页码：84 / 86
页数：3
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